This is difficult to imagine today, now that sports supplements have become completely democratized, and that not so long ago, buying protein powder was an obstacle course.

Those who started bodybuilding in France before the 2000s remember it!

At the beginning of the 90s, there were no French brands of supplements, so there were only two options for supplementing. The most expensive: ordering proteins from the United States at a very high or even inaccessible price and the most dangerous: crossing the border to buy your proteins at the risk of having the goods seized by customs on the way back!

It was to respond to this problem that Nutrimuscle was created in 1993, thus making history as the first French brand of bodybuilding supplements.

Difficult beginnings

Nutrimuscle was created by a bodybuilding and bodybuilding enthusiast who could not find high-quality products for his own consumption. He was then determined to fill this void in France by offering a wide range of quality supplements in a few years.

But at the time, this iron will alone was not enough to succeed. We must remember that 25 years ago, pharmaceutical laboratories had a virtual monopoly on the food supplement market. And in France to find this type of product, you had to go to a pharmacy and buy them over the counter.

French regulations were in line with this reality and almost wiped Nutrimuscle off the map! Present at fitness fairs to promote its products, the brand had its merchandise seized by the police and appeared in court twice! A scenario that is simply unimaginable today.

We must remember that in the mid-1990s, creatine, a now essential supplement for all athletes, was banned for sale because it was considered a doping product! And this did a lot of damage to its reputation, so much so that even today, opening your jar of creatine on public transport can attract a lot of bad looks.

Maintain our vision at all costs

Historically based in Franche-Comté, Nutrimuscle operated on French soil for many years, a long period during which the brand struggled to develop a market that did not exist in France and to develop the practice of bodybuilding.

Nutrimuscle then fought vigorously for all bodybuilding enthusiasts, but we had to face the facts: the task was impossible to achieve in France.

But no question of giving up! The brand then took its destiny in hand with the desire to perpetuate its vision of supplements and sport: the establishment of Nutrimuscle in Belgium then seemed obvious.

Indeed, Belgian law gave precedence to European regulations which authorized the marketing of supplements such as creatine and carnitine unlike France. In this way Nutrimuscle has been able to develop its range of products for athletes and build over the years the reference brand of food supplements for bodybuilding.