On March 8, we celebrate those who advance equality every day.

In sports, as elsewhere, certain norms have become invisible due to habit. They influence our perceptions, our behaviors, and the legitimacy we grant ourselves.
At Nutrimuscle, we are committed to enabling more women to practice sports sustainably, by understanding their bodies, without injunctions or guilt-tripping.

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Same machine, same legitimacy

In gyms, machine pictograms almost exclusively depict male silhouettes.

A detail that has become invisible because it has become the norm.

Our campaign highlights this visual blind spot.

Because what we see shapes what we dare. Because representation contributes to legitimacy.

The objective:

Normalizing the presence of women in performance spaces and remembering that effort, progress, and ambition have no gender.

Represent differently

The REINVENTED t-shirt embodies the desire to make representation more inclusive.

All profits are donated to the Alice Millat association, which works to recognize and develop women's sports in France and Europe.

A concrete commitment, beyond mere rhetoric.

Work out for yourself, not to please others.

With the #NotHereToPlease campaign, we affirmed a simple idea: women train for themselves. Not to fit an ideal. Not to meet an expectation. To progress, feel strong, and live their passion by their own rules.

Testimonials and experiences

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100% Women's Post-Workout

Last October, we organized a 100% female Post Workout on the theme:
"Being a woman in the fitness industry"

A time for exchange, sharing, and reflection, to highlight realities that are often minimized.

Review of the 100% Female Post-Workout

Support daily practice

Beyond campaigns and visibility, we concretely support women with products tailored to their specific needs.

Hormonal fluctuations, stress, or training intensity can affect digestion.

Sport can be a lever, but it also adds to already intense days.

Menstrual cycles, deficiencies (especially iron deficiency), or training intensity can all contribute to lasting fatigue.

Sustainable training involves effective recovery.

It's my turn to act

Download the female pictograms and take concrete action in your gym. Install them on machines to help change fitness codes and make weight training more representative. Because performance has no gender.