The big lie of beef protein powder
Nutrimuscle talks to you about the beef protein powder lie. What is beef protein? Why is beef protein rich in creatine? We tell you everything.
What beef protein means
When consumers hear the word beef protein, they automatically think of meat, i.e. muscle. And what better way to build muscle than muscle itself?
Marketing uses and even abuses this fantasy. Unfortunately, in real life, words have meaning!
What is suggested, but not said
In order to get the consumer's imagination going, salespeople will play on words.
If the consumer perceives beef protein as coming directly from the muscle and therefore being the equivalent of a good steak, this will promote sales.
Unfortunately, the reality is quite different.
What is beef protein?
If you take the fat and bones out of a beef, all that is left is the protein. From there, butchers will sell the most noble material: the muscles. Fast-food restaurants will then use the parts that the butchers do not want. This leaves viscera and other parts. It is this waste that is used to make most beef protein.
Indeed, you will notice that in the ingredients list for beef protein, the words "meat" or "muscle" do not appear. Is this a coincidence or just an oversight? No, it's simply because it's not there! You are dealing with a poor quality protein, as it is not very anabolic for the muscles.
Beware of the term meat
If you look at the definition of meat, you will see that it does not necessarily mean muscle: "meat is the whole of the food obtained from animals. It consists mainly of muscle tissue, as well as tripe and offal.
Although the majority of beef protein sellers don't use it, they could say that their protein comes from meat, which would not necessarily mean that it contains any gram of muscle.
Beware of the term muscle
Similarly, beware of the term muscle, as there are two different types: striated muscle (the kind that athletes try to develop) and smooth muscle (viscera).
For beef protein to actually come from good muscle (just like a steak), it would have to be stated that the protein is 100% striated muscle and not just muscle (because then it would essentially be guts). This is a clear statement, which never appears in the ingredients list of beef protein. And for good reason, there isn't any!
Why is beef protein rich in creatine ?
Here again, the promotion of a protein rich in creatine is part of the deception. Everyone knows that beef muscle is very rich in creatine. Therefore, a beef protein must naturally be rich in creatine.
The answer can be found in the list of ingredients: creatine monohydrate is often included. So why add external creatine if the protein is already naturally rich in creatine? Quite simply, because without the addition of external creatine, beef protein would contain hardly any creatine, as it does not come from muscle. This detail would be a red flag for some consumers.
While there is creatine in the muscle, there is no creatine monohydrate in the meat. Creatine monohydrate is a synthetic form of creatine that can be easily absorbed. However, during digestion, creatine will simply dissociate into phosphocreatine in the muscle. This is the form in which creatine is stored for use as fuel during intense efforts.
Conclusion: the presence of creatine monohydrate in the ingredient list of a beef protein indicates that you are not dealing with a muscle protein.
Why is beef protein rich in BCAAs?
If beef protein is such a poor quality muscle building protein, why is it so rich in BCAAs? The answer is again in the analysis of the ingredients list: if BCAAs are listed, they have been added to the protein.
The reason that marketers need to add BCAAs to rebalance the product's aminogram is to mask the fact that the protein does not come from muscle, as muscle is naturally rich in BCAAs.
Why is beef protein rich in iron?
Some marketers promote the high level of iron in their protein. Indeed, in muscle there is a lot of iron! Here again, the product's list of ingredients must be carefully analysed: lactoferrin is used to inflate the iron content. Lactoferrin comes from milk, not muscle. It has therefore been added for the sole purpose of suggesting that the beef protein does indeed come from muscle.
However, the ingredient list of the vast majority of beef proteins does not mention iron, simply because there is none or too little to list. The clue is clear: no iron means no muscle in the protein.
Read the labels
Everything in the ingredient list has been added externally and is therefore not naturally contained in the beef protein.
If the sellers need to add it, it is because it was missing to make consumers believe that they are looking at the equivalent of a steak!
Beware of random French translations
Some translations of Anglo-Saxon supplement labels are very poorly done and invent ingredients that do not appear in the original products. So beware of these. Stick to the English ingredients if you don't want to be fooled.
If you want to laugh, you can even compare the original ingredients with the supposed ones after the French translation. You'll find out just how highly regarded and thorough these merchants are.
Beef protein powder: conclusion
It is up to the consumer to appreciate all these molecular stratagems and marketing word games that are only meant to deceive.
Nutrimuscle choice: transparency comes first. No beef protein.