All about chicken protein
You have heard of chicken protein and would like to know more about it? Nutrimuscle provides you with many details about this product.
Chicken protein: an effective novelty?
The number of protein powders for athletes has been increasing for some time. Today, chicken protein is presented to us as the latest technological discovery!
What is it really?
Chicken protein: quality above all?
As with beef protein, which we imagine comes from a good piece of meat (skeletal muscle), advertisements suggest that chicken protein comes from the white meat, or even the thigh muscle. What is the reality?
If we look at the marketing arguments of the biggest producers of chicken protein powder, the claims are not at all the same as those made in advertisements aimed at sportsmen. In fact, the producers of chicken protein are trying to find outlets for their protein powder. Thus, in the press kit of one of the world's largest suppliers of chicken protein, we learn that the ingredients used in this protein are "low-cost" and therefore inexpensive (1).
Low-cost raw materials
By low-cost, we mean everything that butchers don't want.
The producers do not hide this low quality. For example, the same producer describes the origin of the raw materials on his website (2): Chicken Protein Isolate Powder is produced from USDA chicken breast meat, chicken white meat, and/or the meat remaining on the chicken frames, after chicken breast and legs are removed.
Chicken Protein Isolate Powder is produced from USDA approved chicken wing meat, chicken white meat, and/or the meat remaining on the chicken frames, after chicken breast and legs are removed.
Translation: the noble parts are removed and everything else is used. The only people who are not aware of this are the sportsmen and women who are promised a miracle protein!
A protein rich in collagen
Again thanks to the producers' websites, we learn that chicken protein contains about 16% collagen. Thanks to certain isolates, we can go up to 45% collagen. This concentration does not make it a bad protein if you want to take care of your tendons and joints. But for this, it is preferable to choose a 100% collagen protein, with collagen coming directly from cartilage and not from the viscera.
Indeed, collagen from the viscera is less interesting for the maintenance of the joints, because the latter require very specific forms of collagen. And this "richness" in collagen does not make it an ideal protein for building "muscle" either!
Chicken protein is presented as a novelty, because what is new and innovative is perceived in a positive light.
But if we look at what chicken protein producers are selling, we see that they are making something new out of something old. After all, they are the ones who have been selling dehydrated chicken soup powders for decades. It is therefore likely that you have already had the chance to try this "new" protein in the form of chicken soup or chicken-flavoured appetizer... And since nothing is thrown away, they also sell chicken fat in dehydrated form!
The only thing that is new about chicken protein is the markets that producers are trying to expand into.
Like beef protein, the underlying arguments are that chicken protein is rich in BCAAs, glutamine, creatine...
If this protein were naturally rich in BCAA, glutamine or creatine, we would not find these amino acids in the list of ingredients added to the protein itself. Their presence is only there to mask the harsh reality of the "low cost" origin of this protein.
All about chicken protein: conclusion
Beyond the announcement effect, chicken protein powder only discredits the market of food supplements for sportsmen.
Nutrimuscle choice: transparency comes first. No chicken protein.
The same applies to even more terrifying "novelties" such as this fish protein made exclusively from bones!